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Stu Listed Our Home $38,000 Higher Than Another Ex

Comparative market analysis (CMA) is a fine tool in helping to determine the price of your home. However, it’s only a statistical analysis of what's been happening in your corner of the woods over the past bit of time. It does not reflect the care and attention you have put into your home, it does not tell the story of a well-decorated and staged home, it does not reflect how much effort you have put into the lawn and gardens, and it certainly can't tell the world that you have got fantastic neighbors.

Stu walked in with a CMA when we met the first time...he had done a bit of homework to know where our house should be priced, given the current market conditions, the age of the home and its inner city location . He did a tour of the house with us and made a few recommendations for changes.

We took those recommendations to heart, and making the changes kept us busy over the next little bit while we interviewed other Realtors. During that time, Stu kept popping in to see how the work was progressing and to keep us up-to-date on neighborhood listings. He took us around to view those houses, so we could get an idea of how our house really compared.

Each time we met the price of our house would jump a bit more, and he began to get nervous that we would think he was trying to " buy the listing" by inflating the listing price to suit our egos. Truthfully, we began to wonder, especially when another very experienced Realtor told us that even though our property was nice and would show well, he had seen better houses sell for less.

We discussed the CMA with Stu, and, without mentioning names, told him of the difficulties that the other Realtor had determined would make our house less than an attractive prospect for buyers looking in our area. At no time during the conversation did Stu make disparaging remarks about the work done by the other Realtor, but he made us see again what an outstanding piece of real estate we were sitting on.

Stu's unfeigned enthusiasm for our home is what sold us. Once we had made our decision, we were extremely thankful we had made the choice. Stu's professional integrity became rapidly apparent once we made our decision known to the previous Realtor who immediately tried what we considered a rather underhanded marketing ploy. The responses were like night and day.

Stu, my husband and I formed a team, watching the market as we neared our listing day and put the final touches on the improvements originally suggested by Stu. We looked at houses, de-cluttered and tidied our own and moved the furniture around to show the home at its best.

When we met on the final day to agree upon the listing price, it was $38,000 higher than the very experienced Realtor had suggested was the maximum we should be asking. Although a quick sale wasn't part of our requirements, it was just two days later that Stu put up the conditional sale sign sticker on our RE/MAX yard sign. The sale price was 99% of the listing price.

I tell you, there is danger in looking at just the CMA reports when you decide to sell your home. You need someone who is willing to work with you to maximize the potential of your home, and who is willing to look at it with the same kind eyes you see it with.

So now I have a paintbrush for sale. Its proven worth is about $45,000... thanks to Stewart J Lowe.
 

~Maureen & Bruce Neuman, Banff Trail, Calgary NW

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Real Estate Tips
For Sale By Owner >Selling Tools

After a month of trying to sell your home "By Owner" you may decide to list it with a real estate agent. If you are in this position, you may begin to notice that your agent doesn't market the home the same way you did. You ran classified ads every weekend, but your agent has only advertised twice all month. Even so, there is a lot more interest and activity than you were able to generate on your own.

When your home is being marketed professionally, your real estate agent has many powerful selling tools that make it worth hiring someone who is experienced and competent. Some advantages to hiring an agent are the national and worldwide referral networks, the Multiple Listing Service, and the Internet. We advertise extensively in almost every media available including TV, which may bring in a call from the people who will buy your home. We work cooperatively with other brokers and share information about listings. Communication is the key to a real estates success. Agents use all of these tools to market their listings aggressively to get sales action!

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Real Estate Trivia
Q 
What Kauai location was used to portray Never-Never Land in "Hook," the remake of Peter Pan by Steven Spielberg?

A 
Kipukai beach
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Stewart J Lowe, REALTOR®, real estate agent and broker for Elbow Valley Estates, Calgary, Springbank and Bearspaw, Alberta home listings, property and land for sale - NUMBER1EXPERT

Stewart J Lowe
RE/MAX Real Estate Central

#206, 2411 - 4th Street NW
Calgary, AB T2M 2Z8
Cell: 403-850-0669
Fax: 403-547-5195
Office pager 24/7: 403-216-1600
StewartJLowe@shaw.ca

Remax Real Estate Central is the Number One Remax in the World based on closed transactions. Stewart J Lowe is a 2009 Top Producer, and member of Remax Western Canada 100% Club based on sales and service, and the Executive and Chairmans clubs. Quote from Stewart J Lowe "I want to be the real estate professional that really helps you, and keeps you in total communication. We like to work with a limited number of clients, individually taking the time to understand their lifestyle and their individual needs. Buying High End Real Estate with us as your team will be an enjoyable experience"



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